Legend has it that back in 1888, Thomas W. Holley of Holyoke, Massachusetts had the brilliant idea of taking scrap paper from various factories and stitching them together to make notepads.
The idea exploded. Today note pads are a major staple in homes and offices around the world.
The earliest incarnations of the notepad were at first bound using a stitching method similar to binding in books, but later evolved to include comb edging, glue edging and spiral binding. In fact, did you know that spiral bound notepads were so revolutionary that they were actually featured in an article in Popular Science magazine in 1934? Since then, the popularity, and design has continued to evolve.
Frequently, the most effective promotional items are often the simple pieces that customers use in their daily lives. Smart businesses purchase notepads in various shapes and colors, and tailor to suit the company brand, promote special events and attract new business.
Creating memorable, multi-functional notepads is key. Think about how they will be used and work that into your design.
Best practices in marketing suggest using an integrated marketing approach. Use notepads, along with two or three other promotional ideas. Mix and match for best results.
Here are a few examples of how some Overnight Prints customers are using note pads to promote their small business.
Easy promotional notepads ideas:
Courtney’s Action Items
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