Browse Category: Design

Help! I Need a Designer ASAP!

Help! I Need a Designer ASAP

Okay, you know how you want your business to look, but you don’t know how to get it on paper -- literally. You need someone to draw up a great design, and fast, so you can hand it off to the printer to manifest your ideas into tangible, printed form. Here are some great places […]

Design vs Template

Custom Design vs. Template

Now that you’ve answered the big questions: who you are, what you do, and why it matters, it’s time to start thinking about creating some printed materials to encourage engagement from your audience. The new question becomes: Do you use a pre-made template or create a custom design? There are costs and benefits on both […]

Trusted Brands

3 Visual Elements that Encourage Trust

Most people consider trust something that must be earned. And, while a company has the ability to earn a customer’s trust over time through successful interactions, in most cases there is a “leap of faith” that occurs to begin the customer/company relationship. So, in essence, the trust comes first. How do brands convince consumers to […]

Designing a Brochure from the Heart

Howard Schultz, Chairman and CEO of Starbucks, said: In this ever-changing society, the most powerful and enduring brands are built from the heart… That’s the way you are building your business. Everything you use to represent it must be heartfelt. Along with your other marketing materials (website, business cards, letterhead, etc.) your promotional brochures also […]

Grow your Small Business with Novelty Notepads

Legend has it that back in 1888, Thomas W. Holley of Holyoke, Massachusetts had the brilliant idea of taking scrap paper from various factories and stitching them together to make notepads. The idea exploded. Today note pads are a major staple in homes and offices around the world. The earliest incarnations of the notepad were […]

Small Business Website Basics

A nationwide survey of small business owners revealed the following: 45% have websites. 13% plan to get one. 41% say they do not need a website. A nationwide survey asking consumers about their shopping habits, especially pertaining to local business, revealed this: 78% of consumers who use the internet research products and services online, prior […]

Boost Sales by Choosing the Right Colors

Consumers make a subconscious decision about a product, person or service in 90 seconds or less, according to a study conducted by The Institute for Color Research. The same study shows that aesthetics, (color) influences the buying decision more than any other factor. This is especially true for marketing collateral, including your printed materials and […]

The Five Essential Elements of Effective Logo Design

Among graphic designers, the FedEx logo is legendary. With over 40 prestigious design awards under its belt—and a coveted spot in Rolling Stone magazine’s 2003 best logos list—the hushed, reverent tones in which students, professors, and professionals discuss it conveys well-deserved awe. Lindon Leader created the iconic mark in 1994 while working as a senior […]

How to Talk to a Graphic Designer: Bridging the Gap

Is it me? This is a question that both business owners and graphic designers often ask themselves when working with one another. The truth is both parties need each other. In-fact they complement one another. But there’s often an awkward communication gap between the two. It’s not uncommon for designers to feel as if they […]

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