Not What it is, What it Represents You’ve seen the car commercials. The four-wheel drive, all-terrain vehicle glides up the mountainside, trenches through the mud, and eventually stops at the most incredible view of a natural destination. It’s enough to make consumers think, “If we had that vehicle, we could go on that vacation, too.” […]
When it comes to choosing the right visual representation of your brand, trying to cram all that your brand is into one font or tiny symbol can be tricky. Three key things to consider in your logo design process are: who you are trying to reach, what feeling you wish to evoke, and how you […]
Okay, you know how you want your business to look, but you don’t know how to get it on paper -- literally. You need someone to draw up a great design, and fast, so you can hand it off to the printer to manifest your ideas into tangible, printed form. Here are some great places […]
Now that you’ve answered the big questions: who you are, what you do, and why it matters, it’s time to start thinking about creating some printed materials to encourage engagement from your audience. The new question becomes: Do you use a pre-made template or create a custom design? There are costs and benefits on both […]
What Boostability Can Do For You SEO for Small Business SEO for multiple location franchises Local Search and Maps Optimization for location based businesses SEO solutions for Media, newspaper, and phone book SEO selling opportunities for resellers Why we selected Boostability After hearing a number of our customers talk about their frustrations with Search Engine […]
A powerful form of drip marketing helped a car salesman make his mark as the world’s greatest sales person. Over a 15 year period, Joe Girard sold an astonishing 13,001 new cars and trucks at retail, averaging 72 vehicle sales per month. One of his secrets to success? Greeting Cards! He employed two assistants to […]
images courtesy of myscratchofflabels.com A famous footwear fashion mogul broke sales records when he stepped out of his comfort zone and ventured into scratch card marketing. Black Friday, the biggest sales day of the year was fast approaching. Steve Madden retailers knew that millions of customers would be expecting massive deals…everywhere. In order to beat […]
Forty years ago, an enterprising car salesman accomplished a feat that hasn’t been topped yet. He sold 174 cars in one month! (That year, 1973, he sold a total of 1,425 vehicles.) And that was long before the internet! Joe Girard (JoeGirard.com) leveraged the power of the love he felt for his customers by making […]
Consumers make a subconscious decision about a product, person or service in 90 seconds or less, according to a study conducted by The Institute for Color Research. The same study shows that aesthetics, (color) influences the buying decision more than any other factor. This is especially true for marketing collateral, including your printed materials and […]
Compelling QR Code experiences = Compelling Results During a weeklong marketing campaign that cost $1,000, Verizon’s sales increased by 200%. The campaign offered San Francisco consumers the chance to win a new smartphone if they scanned a QR code as they entered any Verizon cell store and shared the code with their Facebook friends. If […]
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