Browse Category: Marketing Tips & Tricks

Grow your Small Business with Novelty Notepads

Legend has it that back in 1888, Thomas W. Holley of Holyoke, Massachusetts had the brilliant idea of taking scrap paper from various factories and stitching them together to make notepads. The idea exploded. Today note pads are a major staple in homes and offices around the world. The earliest incarnations of the notepad were […]

How Print Marketing is Like Dating

Don’t be a “One-date Wonder,” and turn your prospects away in 90 seconds or less with bad print marketing materials. Instead create lasting happy relationships with your customers, by following the tips in this article. With the advent of Tweets, Likes, SMS, and retargeting, why would you possibly want to use old-fashioned Print Marketing to […]

Go from Zero to Hero with Integrated Marketing

At the end of May 2009, the California State Parks Foundation (CSPF) was faced with massive budget cuts, threatening to close 220 California state parks. In response, the nonprofit organization quickly launched a multichannel effort to develop an integrated marketing approach. The campaign included direct mail, telemarketing, email, and social networking. Results: The CSPF raised […]

Capture Mobile Consumers with QR Codes on your Print Material

Compelling QR Code experiences = Compelling Results During a weeklong marketing campaign that cost $1,000, Verizon’s sales increased by 200%. The campaign offered San Francisco consumers the chance to win a new smartphone if they scanned a QR code as they entered any Verizon cell store and shared the code with their Facebook friends. If […]

Beginners Guide to SEO

How visible is your website to your target audience? Where do you rank, compared to your online competition? How does your content stack up in Google’s eyes? If you don’t know the answers to these questions, chances are you haven’t done much in the way of SEO (Search Engine Optimization). Relax. It’s Okay. Some small […]

How to Talk to a Graphic Designer: Bridging the Gap

Is it me? This is a question that both business owners and graphic designers often ask themselves when working with one another. The truth is both parties need each other. In-fact they complement one another. But there’s often an awkward communication gap between the two. It’s not uncommon for designers to feel as if they […]

Pricing your Product or Service

Pricing your Product or Service: Learn from the Red Lobster Snafu

In 2003, a reputable nationwide seafood chain lost 1.1 million dollars per month, due to a poor pricing decision. Red Lobster had implemented an “all-you-can-eat” crab promotion, for the reasonable price of $20.00. This blockbuster campaign caused seafood lovers from across the country to line up at the doors. For crab aficionados, it was too […]

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