Browse Category: Best Practices in Print Marketing

Five Simple Primary Market Research Techniques

Did you know that almost 95 percent of new product launches fail? This is due in large part to lack of proper market research. But conducting market research alone is not a guarantee for success. The research must be relevant and realistic. The research should be designed to uncover as much information as possible about […]

Best Practices in Graphic Design

As an e-commerce site for online printing, Overnight Prints receives hundreds of questions about graphic design. We’ve heard your questions, frustrations and comments. In response, we’ve interviewed several successful graphic designers in the Southern California area about their suggested best practices. Wes McDowell, the Lead designer at The Deep End Design did a great job […]

Choosing the Right Font

When Avatar, the biggest grossing movie of all time was released, graphic designers were in an uproar. They despised the font that director James Cameron had chosen for the subtitles (Papyrus). Can you imagine that fonts can impact sales? Overnight Prints decided to test this phenomenon: We tested this theory in focus groups and at […]

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