Does your postcard mailer stay on the desk or refrigerator, or does it go straight to the round file, aka trash can?
We are bombarded every single day, with a ridiculous amount of junk mail. Our mail boxes are brimming over with unwanted flyers, brochures, advertisements and postcards. In response, much of America has resorted to opening its mail over the trash can.
Is it possible then, to create direct mailers that people read, keep, and act on? Is it worth the time and energy?
According to a study published in a recent article in Forbes magazine, direct mail has made a comeback! To avoid the common pitfalls here are a few postcard mailing tips.
How to make your direct mailer stand out:
Award winning designer Chris Taylor of Creative Beard says if you are a start up business, design the piece for the business you want to be, not what you are today.
For inspiration, check out www.overnightprints.com‘s wide variety of templates. They also have designers on hand to create a customized design for you.Courtney’s Action Items:
Before you send out your mailer, test it among friends and family.
Print two or three versions on regular copy paper, and ask friends to answer these questions:
Implement a few of our tips and test your postcard before you finalize the design. These simple tasks will put you one step ahead of your competition.
If you have a postcard mailer that stands out from the rest, or would like to learn more about related topics, email us with your comments and questions
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