Is it me? This is a question that both business owners and graphic designers often ask themselves when working with one another. The truth is both parties need each other. In-fact they complement one another.
But there’s often an awkward communication gap between the two. It’s not uncommon for designers to feel as if they are being micromanaged or led astray, especially if the client provides too many details about the design. Business owners sometimes feel they need to be very meticulous though, in order to achieve the desired outcome.
How to avoid or prevent the dubious communication gap
For the Graphic Designer:
Complete a design brief. Remember the brief is typically a written document that is focused on the desired results of the design, and not necessarily the aesthetics. It can be developed in conjunction with the client, and should include the following information:
For the client:
Wes McDowell, Lead designer at thedeependdesign has some helpful advice for anyone thinking of teaming up with a designer:
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